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Go for No! Yes is the Destination, No is How…
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Go for No! Yes is the Destination, No is How You Get There

by Richard Fenton, Andrea Waltz

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Favorite Quotes:
"Failing... and becoming a failure... are two different things."
"Level 5... Failing Exponentially... for those rare individuals who understand that massive success requires multiplication of effort... people enlist others to fail with them..."
"The salesperson never decides when the sale is over; the customer does."
This brief and enjoyable read depicts a fictional account of a salesperson who goes forward in time to meet his future, more successful self as a result of making better decisions than he has been doing. I will not give the details to prevent ruining the ending. The Author invites the reader to consider a formula for achieving worthwhile goals, which involves experiencing failure in order to reach success. There are five levels of failure explained, from those who are avoidant of failure and rejection to failing exponentially, resulting in exponential growth. [Read in 2012]
  RosidivitoM | Aug 29, 2013 |
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Author nameRoleType of authorWork?Status
Richard Fentonprimary authorall editionscalculated
Waltz, Andreamain authorall editionsconfirmed
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Amazon.com Product Description (ISBN 0966398130, Paperback)

In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him... a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world s salespeople ...That failing and failure are two very different things ... Why it s important to celebrate success and failure ... How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it s NO! Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!

(retrieved from Amazon Thu, 12 Mar 2015 18:11:33 -0400)

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