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Thriving in the Knowledge Age: New Business…
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Thriving in the Knowledge Age: New Business Models for Museums and Other…

by John H. Falk

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Since the mid-20th century, attendance at museums throughout America has dropped drastically, resulting in museums that cannot fulfill their educational missions and leaving museums faced with difficult decisions of how to balance stable futures with past methodologies. In this book, Falk and Sheppard propose that one reason for the decline of museums is that they are a remnant of the Industrial Age that has not aged well in the modern Knowledge Age. The authors present dynamic new business models for museums, models that focus on visitor experience and staff involvement as keys to a successful museum.

Although I know that museums must alter current operating models in order to survive in a weak economy, I did not find this book particularly helpful. This is mostly because I disagree with most of the authors’ fundamental arguments about what museums should do and be. I believe that in an age where people seem to prefer entertainment to education, museums need to maintain a high standard of learning rather than embrace the latest technological gadgets in order to draw a larger crowd. ( )
  casvelyn | Apr 8, 2011 |
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Amazon.com Product Description (ISBN 0759107580, Paperback)

In Thriving in the Knowledge Age, John Falk and Beverly Sheppard argue that museums require a radically new business model to survive the transition into the knowledge age. Only by shifting towards more personalized and community-based learning experiences can museums reverse the declining attendance figures of the twenty-first century. Written to provide clear answers to fundamental questions about the purpose and goals of the museum of the future, this visionary book is a must-have for museum professionals and trustees.

(retrieved from Amazon Mon, 30 Sep 2013 14:05:39 -0400)

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