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Amazon.com Product Description (ISBN 0470043520, Paperback)"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."
-- Robert Scoble, Vice President Media Development, Podtech.net
Create and market successful podcasts from your desktop, for your company, or in the studio
Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business.
* Produce and upload your first podcast with a Quick Start tutorial
* Learn how to turn your podcast into a viable business
* Master the equipment--microphones, cameras, editing software, and more
* Produce your audio and video podcasts to a broadcast standard
* Decipher Really Simple Syndication (RSS) and other podcasting techniques
* Crop, resize, color correct, or insert virtual backgrounds
* Integrate your podcast into your blog or Web site
(retrieved from Amazon Mon, 30 Sep 2013 13:59:05 -0400)
The authors provide a how-to reference for producing, distributing, and marketing successful revenue-generating podcasts.
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