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Candyfreak: A Journey through the Chocolate…
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Candyfreak: A Journey through the Chocolate Underbelly of America

by Steve Almond

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1,131577,247 (3.78)51
Recently added bysusannahbecket, LitaVore, private library, kaitanya64, Pagemistress, sinceyouasked
  1. 10
    Fast Food Nation by Eric Schlosser (Alliebadger)
    Alliebadger: Both of these are similar in that they explore the seedy underbelly of their respective food industries: candy and fast food. They are both witty and informative (and they definitely make you want to eat something).
  2. 00
    The Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Joël Glenn Brenner (caitlinlizzy)
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How writer Steve Almond has stayed trim and avoided becoming a diabetic is a complete mystery. He's been living on a steady diet of candy since childhood. This is his candy eating memoir and an exploration of the history and business of candy making in America. This book caused me to mail order a box of butter rum rolled life savers from Canada since I can't find them in the states anymore. Bring your sweet tooth and enjoy. ( )
  varielle | Jun 23, 2017 |
In Candyfreak: A Journey through the Chocolate Underbelly of America author Steve Almond tells us three important facts in the prologue:
1. The author has eaten a piece of candy every single day of his entire life. (pg 1)
2. The author thinks about candy at least once an hour. (pg 3)
3. The author has between three and seven pounds of candy in his house at all times. (pg 6)
Almond also admits he has a stash of 14 boxes of Kit Kat Limited Edition Dark in a warehouse as well as other secret stashes of candy in case of an emergency.

Obviously Almond has established his candy street creds to be the self-titled candyfreak, although he admits:
"I am not blind to the hypocrisy of my conduct, nor to the slightly pathetic aspects of my freakdom. I am, after all, in my mid-thirties, suffering from severe balding anxiety and lowerback pain. I am not exactly the target demographic." (pg 8)
Besides being a candyfreak, Almond began to reminisce about favorite candy bars that were no longer made, the Caravelle, or candy he had when he lived in California that is not available in Massachusetts. This lead him to investigate some of the independent candy companies that are still in business. He met the owners, toured the factories, saw the steps they took to make their candy, and, naturally, received numerous free samples. His visits include trips to: Dorchester, Massachusetts where Necco wafers and candy hearts are made; Burlington, Vermont and the Five Star Bar; Sioux City, Iowa's Palmer Candy, maker of the Twin Cherry Bing; Kansas City's Sifers' Valomilk, Boise, Idaho's Idaho Candy Company, maker of the Idaho Spud; and California's Annabelle Candy Company, maker of the Big Hunk, U-no, and Abba-Zaba.

Almond also interviews some other interesting characters. Steve Traino, another candyfreak, buys and sells discontinued items online on the nostalgia market. Ray Broekel, who wrote two books on the history of candy bars has a collection of memorabilia and is the industry's historian. The history of the candy bar is also the history of the big three: Hershey, Mars, and Nestle. Their power has greatly endangered the local independent candy makers - that and the cost to have your product displayed on store shelves, slotting fees, which are ridiculously high.

I found Candyfreak wildly entertaining. Almond was hilarious at times. His genuine interest in candy and how it is made as he describes the candy-making process at various factories was palpable and palatable. If there was one drawback to Candyfreak it was that the tours of the factories, while focusing on different products, also seemed to be very similar experiences.
I very highly recommend Candyfreak

Excerpt
stevealmondjoy.com/candyfreak.html

Quotes:

Every now and again, I’ll run into someone who claims not to like chocolate or other sweets, and while we live in a country where everyone has the right to eat what they want, I want to say for the record that I don’t trust these people, that I think something is wrong with them, and that they’re probably—this must be said—total duds in bed. Page 16

I suppose I was aware, in an abstract way, that there were men and women upon this earth who served in this capacity, as chocolate engineers. In the same way that I was aware that there are job titles out there such as bacon taster and sex surrogate, which is to say, job titles that made me want to weep over my own appointed lot in life. But I had never considered the prospect of visiting a chocolate engineer. I could think of nothing else for days. Page 103

“What you’re eating,” Dave said, “is a dried cherry, infused with raspberry and covered in a Select Origin 75 percent dark chocolate.” He held out the bag. “Have another.”
Here is what I wanted to say to Dave Bolton at that precise moment: Take me home and love me long time, GI.“ Page 104


In some sense, though, this decadence is a return to the pre-Columbian days of cocoa, when the bean was viewed as a gift from the god Quetzalcoatl and considered the domain of royalty. Five hundred years later, Theobroma cacao (literally: food of the gods) remains the single most complex natural flavor in the world. Flavorists have been trying to reproduce the taste for decades—and they’re nowhere near doing so. This is because chocolate is made up of more than 1,200 chemical components, many of which give off distinct notes, of honey or roses or even spoiled fish. There’s even one chemical in chocolate that’s cyanide-based. This is to say nothing of chocolate’s oft-touted psychoactive ingredients, which include caffeine, theobromine (increases alertness), phenylalanine and phenylethylamine (both known to induce happiness), and anandamide, which is similar to THC (yes, stoners, that THC). In truth, most of the brouhaha over these chemicals is trumped up. They only occur in trace amounts. The main reason chocolate is the ultimate physiological freak is because it’s half sugar and half fat. Page 107


I will leave it to the reader to determine just what sort of “diet” would encourage the consumption of these ingredients, though it bears mentioning that this product is but one in a tsunami of pseudo–candy bars, variously called PowerBars, Granola bars, Energy Bars, Clif Bars, Breakfast Bars, Snack Bars, Wellness Bars, and so on, all of which contain roughly the same sugar and fat as an actual candy bar—with perhaps a dash of protein sawdust thrown in—but only half the guilt, and stand as a monument both to shameless marketing and the American capacity for self-delusion, particularly in matters related to consumption (see also: frozen yogurt, fat-free chips, and low-calorie lard). Page 135

Most of our escape routes are also powerful reminders; and whatever our conscious motives might be, in our secret hearts we wish to be led back into our grief. Page 250

( )
  SheTreadsSoftly | Mar 21, 2016 |
Sounds like a frivolous kind of book, right? It was far more substantial than I expected. I came out of it with a soft spot for local, small-time candy manufacturers, a burning desire to tour a real-life candy factory, and a taste for picking up unusual candies in random places. (Who would have guessed that I'd find my first Idaho Spud -- featured fairly prominently in this book -- at a tiny grocery store in the equally tiny town of Delta Junction, Alaska?) ( )
  BraveNewBks | Mar 10, 2016 |
Booktalk: Are you a candy freak? Answer these questions: Have you eaten a piece of candy every single day of your entire life? Do you think about candy at least once an hour? Do you have at least 3 pounds of candy in your house at all times? If you answered yes to all three questions then you are a candyfreak. Steve Almond is a candyfreak. He is such a candyfreak that he grieves for candy bars that aren't made anymore, like Kit Kat darks and Caravelle. In fact, he wrote this book to find out what happened to his favorite childhood candy. In his travels, he tells us about Confectioner's Row in Cambridge, MA, which was a whole street of candy-making companies. He tours the factories that make bars like the Idaho Spud, the Twin Bing and the Goo Goo Cluster. He finds out that there once was a candy bar called the Vegetable Sandwich... on the wrapper it reads "A delicious candy made with vegetables." And he learns that a lot of small candy-making companies are being squeezed out by the big candymakers like Hershey's and Nestle. You will learn so much about this delicious history of candymaking and candy companies that, hey, maybe you too will become a CANDYFREAK.
  Salsabrarian | Feb 2, 2016 |
Steve Almond (and how appropriate is THAT surname?) has always loved candy especially the candy from small individually-owned producers. But the Big 3 (Mars, Hershey and Nestle) have created such a monopoly in the candy business that many of the smaller companies have been forced to sell their lines of products or to close down production entirely. Mr. Almond has written a wonderful history of the "little-guy" candy companies and sends the reader back to their own childhoods on a sweet river of chocolate. ( )
  Ellen_R | Jan 15, 2016 |
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Epigraph
See, only a chocolate Jesus will satisfy my soul. ~ Tom Waits
Dedication
To Don Ricci Almond, a freak of unparalleled wisdom and sweetness. I love you, Pop.
First words
SOME THINGS YOU SHOULD KNOW
ABOUT THE AUTHOR

I. The author has eaten a piece of candy every single day of his entire life.

(Prologue)
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Wikipedia in English (2)

Book description
This funny book documents a candy addict's journey to the few surviving small candy factories in the U.S. It makes you want to run out and get the candy he writes about...which is not easy to come by. He explains that stores (whether grocery or convenience) charge big bucks for the honor of having candy displayed....so small companies can't compete with the big candy companies like Hershey or Mars. Who knew?
Haiku summary

Amazon.com Amazon.com Review (ISBN 0156032937, Paperback)

Picture a magical, sugar-fueled road trip with Willy Wonka behind the wheel and David Sedaris riding shotgun, complete with chocolate-stained roadmaps and the colorful confetti of spent candy wrappers flying in your cocoa powder dust. If you can imagine such a manic journey--better yet, if you can imagine being a hungry hitchhiker who's swept through America's forgotten candy meccas: Philadelphia (Peanut Chews), Sioux City (Twin Bing), Nashville (Goo Goo Cluster), Boise (Idaho Spud) and beyond--then Candyfreak: A Journey through the Chocolate Underbelly of America, Steve Almond's impossible-to-put down portrait of regional candy makers and the author's own obsession with all-things sweet, would be your Fodor's guide to this gonzo tour.

With the aptly named Almond (don't even think of bringing up the Almond Joy bit--coconut is Almond's kryptonite), obsession is putting it mildly. Almond loves candy like no other man in America. To wit: the author has "three to seven pounds" of candy in his house at all times. And then there's the Kit Kat Darks incident; Almond has a case of the short-lived confection squirreled away in an undisclosed warehouse. "I had decided to write about candy because I assumed it would be fun and frivolous and distracting," confesses Almond. "It would allow me to reconnect to the single, untarnished pleasure of my childhood. But, of course, there are no untarnished pleasures. That is only something the admen of our time would like us to believe." Almond's bittersweet nostalgia is balanced by a fiercely independent spirit--the same underdog quality on display by the small candy makers whose entire existence (and livelihood) is forever shadowed by the Big Three: Hershey's, Mars, and Nestle.

Almond possesses an original, heartfelt, passionate voice; a writer brave enough to express sheer joy. Early on his tour he becomes entranced with that candy factory staple, the "enrober"--imagine an industrial-size version of the glaze waterfall on the production line at your local Krispy Kreme, but oozing chocolate--dubbing it "the money shot of candy production." And while he writes about candy with the sensibilities of a serious food critic (complimenting his beloved Kit Kat Dark for its "dignified sheen," "puddinglike creaminess," "coffee overtones," and "slightly cloying wafer") words like "nutmeats" and "rack fees" send him into an adolescent twitter.

...the Marathon Bar, which stormed the racks in 1974, enjoyed a meteoric rise, died young, and left a beautiful corpse. The Marathon: a rope of caramel covered in chocolate, not even a solid piece that is, half air holes, an obvious rip-off to anyone who has mastered the basic Piagetian stages, but we couldn't resist the gimmick. And then, as if we weren't bamboozled enough, there was the sleek red package, which included a ruler on the back and thereby affirmed the First Rule of Male Adolescence: If you give a teenage boy a candy bar with a ruler on the back of the package, he will measure his dick

Candyfreak is one of those endearing, quirky titles that defy swift categorization. One of those rare books that you'll want to tear right through, one you won't soon stop talking about. And eager readers beware: It's impossible to flip through ten pages of this sweet little book without reaching for a piece of chocolate. --Brad Thomas Parsons

(retrieved from Amazon Thu, 12 Mar 2015 18:16:22 -0400)

(see all 3 descriptions)

A self-proclaimed candy fanatic and life-long chocoholic trace the history of some of the much-loved candies from his youth, describing the business practices and creative candy-making techniques of some of the small companies. A self-professed candy freak, Steve Almond set out in search of a much-loved candy from his childhood and found himself on a tour of the small candy companies that are persevering in a marketplace where big corporations dominate. From the Twin Bing to the Idaho Spud, the Valomilk to the Abba-Zaba, and discontinued bars such as the Caravelle, Marathon, and Choco-Lite, Almond uncovers a trove of singular candy bars made by unsung heroes working in old-fashioned factories to produce something they love. And in true candy freak fashion, Almond lusciously describes the rich tastes that he has loved since childhood and continues to crave today. Steve Almond has written a comic but ultimately bittersweet story of how he grew up on candy, and how, for better and worse, the candy industry has grown up, too. Candy freak is the delicious story of one man's lifelong obsession with candy and his quest to discover its origins in America. Almond embarks on a hilarious, sugar-high tour through America's last remaining independent candy companies.… (more)

» see all 5 descriptions

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