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Loading... Moderating Focus Groups: A Practical Guide for Group Facilitationby Thomas L. Greenbaum
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)001.433Information Computing and Information Knowledge Research Qualitative Methods; Modeling and Simulation Interviewing and Survey MethodsLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |