soft as soft ice cream.
book tackles too much. cute 1 liners and puns, but too many loopholes in arguments. (i.e. a man throwing him out of a lifeboat to save a woman is doing so because if he didnt, he could never made as being seen a coward. but no life = no mate).
people are irrational. not a big surprise. irrationality is seen through bubbles. (not so revolutionary...).
great leaders are typically of do-gooders who believe their individual actions can improve the world, though always they fail (cheers!).

a good book filled with seemingly an irrational collection of concepts proving that people are irrational, individuals seek mates as the root of everything, ... etc. :(

irrational crowd pop. non-fiction. ( )