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Something from the Oven: Reinventing Dinner in 1950s America (2004)
Amazon.com Product Description (ISBN 014303491X, Paperback)
In this captivating blend of culinary history and popular culture, the award-winning author of Perfection Salad shows us what happened when the food industry elbowed its way into the kitchen after World War II, brandishing canned hamburgers, frozen baked beans, and instant piecrusts. Big Business waged an all-out campaign to win the allegiance of American housewives, but most women were suspicious of the new foods—and the make-believe cooking they entailed. With sharp insight and good humor, Laura Shapiro shows how the ensuing battle helped shape the way we eat today, and how the clash in the kitchen reverberated elsewhere in the house as women struggled with marriage, work, and domesticity. This unconventional history overturns our notions about the ’50s and offers new thinking on some of its fascinating figures, including Poppy Cannon, Shirley Jackson, Julia Child, and Betty Friedan.
(retrieved from Amazon Mon, 30 Sep 2013 13:51:21 -0400)
A narrative history of how American home cooking changed in the 1950s--from "anti-cooking" marketing to Julia Child. In this surprising history, Laura Shapiro recounts the prepackaged dreams that bombarded American kitchens during the fifties. Faced with convincing homemakers that foxhole food could make it in the dining room, the food industry put forth the marketing notion that cooking was hard; opening cans, on the other hand, wasn't. But women weren't so easily convinced by the canned and plastic-wrapped concoctions, and a battle for both the kitchen and the true definition of homemaker ensued. Full of wry observation, this is a fun and illuminating look back at a crossroads in American cooking.--From publisher description.
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