Amazon.com Book Description (ISBN 0521637295, Paperback)

This is a lively discussion of Japanese popular culture from an anthropological perpective. An international team of authors considers a broad range of topics, including sumo, karaoke, manga, women's magazines, soccer and morning television. Through these topics--many of which have never previously been addressed by scholars--the contributors also explore several deeper themes: the construction of gender in Japan; the impact of globalization and modern consumerism; and the rapidly shifting boundaries of Japanese culture and identity.