http://archidose.blogspot.com/2008/05... ( )

Natural Capitalism starts with a description of a clean, peaceful city with public transportation, low energy costs and little or no un- or underemployment. At the beginning of the book, this vision strained the bounds of credulity. By the middle of the book, I was describing to friends and family the only optimistic book about the environment I've ever read. And by the end, I was done with conventional debate about the zero-sum game between economic gain and the environment. Why can't we design a tax system that rewards efficiency instead of punishing it? Why can't we support ourselves and our families in a way that doesn't preclude future generations from supporting their families?

This is the sort of breath of fresh air that political debate needs - why can't we create a health care system that doesn't have an interest in keeping us as unhealthy as possible? Why can't we attract human capital from all over the globe that contributes to our prosperity? Why can't the Red Sox win the World Series? Twice? [10/30/07 - or many, many times!?!?]

The key - according to Natural Capitalism - is to fix some of the weird leftovers from previous experiments in economics. Subsidies to destructive industries, disincentives to invest in efficiency and public finance of environmental degradation have all got to go. In their place, take your pick between thousands of successful programs around the world (and even here in the US) including taxes, fees, rebates, markets to trade energy savings for energy consumption, better information, better design, and even letting a free market drive competition. There aren't a lot of examples of good old fashioned regulation, and with good reason - the things that need regulating are growing faster than our ability to write and fund regulations. Instead, Natural Capitalism turns toward encouraging a few basic principles: energy efficiency, reduction in waste in any form (effluent, toxins, CO2, etc.) and not spending down the enormous natural endowment of the planet. The market sorts out the rest.

I hope there's a companion volume in he works. 8 years from the original publication date, are we any closer to this world? ( )

Liked it. ( )

Find in Seattle Public Library: https://catalog.spl.org/ipac20/ipac.js...

(from SPL summary): Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, & restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating & self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren't downsized out of their jobs.

Find in King County Library:
http://catalog.kcls.org/search/i=0316... ( )

http://mattluce.com/blog/2006/02/24/n... ( )