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Let My People Go Surfing: The Education of a…

Let My People Go Surfing: The Education of a Reluctant Businessman (edition 2006)

by Yvon Chouinard

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3851344,466 (4.13)4
Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.… (more)
Title:Let My People Go Surfing: The Education of a Reluctant Businessman
Authors:Yvon Chouinard
Info:Penguin (Non-Classics) (2006), Paperback, 272 pages
Collections:Your library
Tags:business, sustainability, marketing

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Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard



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» See also 4 mentions

Showing 1-5 of 13 (next | show all)
C'st l'histoire d'une démarche qui va au-delà de la transformation d'une seule entreprise: elle remetn en cause la société de consommation qui a déclenché la crise écologique mondiale.
  ACParakou | Nov 28, 2019 |
A very fast story. It's somewhat interesting, but also a fair bit of marketing for Patagonia clothing. There are enough specifics to keep even those sections engaging. Chouinard is principled, but often in a naive way, e.g., he is against nuclear power. As a billionaire, he also comes across as being a bit out of touch. (He quotes a speech he gave in 1985 predicting the death of the one-stop supermarket.) ( )
  breic | Jul 8, 2019 |
ce livre est l'histoire d'un homme devenu chef d'entreprise par ces propres moyens
  ACParakou | Oct 23, 2018 |
L'intention de l'auterur de ce livre était d'en faire un manuel à l'attention des employés de son pays. Mais fort heureusement, ce livre est lu dans les lycées et les universités et surtout de grandes entreprises y trouvent des idées.
  ACParakou | May 24, 2018 |
A spirited but somewhat rosy account of Patagonia (the apparel company)'s origins and its operating principles. Outspoken and inspiring, especially when it comes to the environment. ( )
  jasonli | Mar 7, 2016 |
Showing 1-5 of 13 (next | show all)
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