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NEO Power: How the New Economic Order Is Changing the Way We Live, Work,…
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Summary: Reveals startling evidence of how 4 million Australians are transforming the social and political landscape around us. It provides a new social compass that makes immediate sense of a confused world by using, a bedrock of vast consumer research that identifies the revolutionary changes occurring in society. The authors spent five years surveying hundreds of thousands of respondents and examined more than 2000 social characteristics. They identified a new economic order, or NEO, who are charting a new course and reinventing the world.
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An edition of this book was published by Penguin Australia.
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