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Gender and the Media by Rosalind Gill

Gender and the Media

by Rosalind Gill

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A review of media and feminism. Starts out a bit slow, but stick with it; the overall book is worth the weight. It is a bit out of date now, since much of the online misogyny that has become standard in the past few years had not yet moved out of the fringe, and didn't really capture her attention. I would love to see it updated in the new age of 24-hour misogyny, but this book does help to put some of that into clearer view. By detailing the things that were going on for the past four decades, it becomes easier to understand how these young men have grown up with such a warped idea of women. Recommended for anyone who thinks we have reached the golden age of women, and especially recommended for women who excuse everything that is presented to us as "woman's choice" and "empowering". The author manages to demolish that idea quite nicely. The main problem I see with the book is that there is not enough look (there is some) at how the presentation of masculinity affects the issue. It is touched on, but more superficially, mostly how it impacts how men see women, and not really as much how men see themselves as a result of media. That last is really an important part. ( )
  Devil_llama | Jan 8, 2017 |
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Amazon.com Product Description (ISBN 0745619150, Paperback)

Written in a clear and accessible style, with lots of examples from Anglo-American media, Gender and the Media offers a critical introduction to the study of gender in the media, and an up-to-date assessment of the key issues and debates.

Eschewing a straightforwardly positive or negative assessment the book explores the contradictory character of contemporary gender representations, where confident expressions of girl power sit alongside reports of epidemic levels of anorexia among young women, moral panics about the impact on men of idealized representations of the 'six-pack', but near silence about the pervasive re-sexualization of women's bodies, along with a growing use of irony and playfulness that render critique extremely difficult.

The book looks in depth at five areas of media - talk shows, magazines, news, advertising, and contemporary screen and paperback romances - to examine how representations of women and men are changing in the twenty-first century, partly in response to feminist, queer and anti-racist critique.

Gender and the Media is also concerned with the theoretical tools available for analysing representations. A range of approaches from semiotics to postcolonial theory are discussed, and Gill asks how useful notions such as objectification, backlash, and positive images are for making sense of gender in today's Western media. Finally, Gender and the Media also raises questions about cultural politics - namely, what forms of critique and intervention are effective at a moment when ironic quotation marks seem to protect much media content from criticism and when much media content - from Sex and the City to revenge adverts - can be labelled postfeminist.

This is a book that will be of particular interest to students and scholars in gender and media studies, as well as those in sociology and cultural studies more generally.

(retrieved from Amazon Thu, 12 Mar 2015 18:05:42 -0400)

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