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This Means This, This Means That: A…
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This Means This, This Means That: A User's Guide to Semiotics (2007)

by Sean Hall

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I picked this book up, because unlike other books I've seen on semiotics, it seemed to have be a systematic approach to the subject, dividing up the field into varies types of analysis and those types into things that are looked at. It also offered examples of pictures and texts for the reader to analyze. Unfortunately, as I always find with material on this subject, postmodernism trumped any systematics, so that it was often hard to tell what the picture/text had to do with the topic at hand and the explanations were less than clear. I think in the end while I'm very interested in the analysis of meaningful content in all its forms, I'm basically a structuralist at heart, and don't thing that things can mean anything you want them to. ( )
  aulsmith | Sep 23, 2014 |
OxLib 302.2 ( )
  100yards | Aug 13, 2011 |
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Dedicated to Walter, Shirley, and Natasha Hall
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Starting with the basic concepts of semiotics, This Means This, This Means That guides the reader through the morass of meanings that our culture creates.
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"Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature, our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory." "Divided into 75 key semiotic concepts, each short section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, the book gradually builds a framework of semiotic concepts to challenge our assumptions about what communication is, how it works, and why it is important."--BOOK JACKET.… (more)

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