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The Art of Woo: Using Strategic Persuasion…
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

by G. Richard Shell, Mario Moussa

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Author nameRoleType of authorWork?Status
G. Richard Shellprimary authorall editionscalculated
Moussa, Mariomain authorall editionsconfirmed
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"Woo: the ability to win people over to your ideas without coercion, using relationship-based, emotionally intelligent persuasion. It's the secret of success with colleagues, clients, and customers. G. Richard Shell and Mario Moussa know what it takes to deal with difficult bosses and drive new initiatives through complex organizations. They have advised thousands of executives and have studied the greatest persuaders in historyfrom Abraham Lincoln, John D. Rockefeller jr., and Andrew Carnegie to Andy Grove, Sam Walton, and Bono. Their four-step process, called Woo, is a systematic, repeatable strategy for putting your ideas across." "Whether you are introverted or extroverted, competitive or collaborative, intellectual or practical, you'll discover that Woo can strengthen your persuasion skills in every aspect of your life. You may need Sun Tzu's The Art of War to defeat your enemies. But if you would prefer to win them over, read The Art of Woo."--BOOK JACKET.… (more)

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