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Innovation: Harnessing Creativity for…
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Innovation: Harnessing Creativity for Business Growth

by Adam Jolly

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Amazon.com Product Description (ISBN 0749436271, Paperback)

For many, says Dr Gary Hamell of Harvard Business School, innovation is "the only way to escape the ruthless hyper-competition that has been hammering down margins in industry after industry". This volume, based on research, seeks to find the characteristics and processes which distinguish truly innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice, including Marks & Spencer, Waitrose, Dyson, Peabody, Bioprogress, Dundrum Oyster Farm, Linear Drives and Microsense.

(retrieved from Amazon Thu, 12 Mar 2015 18:01:51 -0400)

This important book seeks to find the characteristics and processes that distinguish truly innovative companies and to provide management tools that will inspire, deliver and commercialise new ideas. It is based on the findings of a huge research programme undertaken over a two-year period by the Design Council and the Innovation Unit at the UK Department of Trade and Industry. This programme set out to identify and recognise 1000 'millennium products' and to analyse the companies behind them.… (more)

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