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Loading... Groundswell: Winning in a World Transformed by Social Technologies (edition 2008)by Charlene Li
Work InformationGroundswell: Winning in a World Transformed by Social Technologies by Charlene Li
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. this is a bit dated by 2018, but I found it to be very valuable. Loads of details on how people use social media and internet sites. ( ) If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it is through facebook, blogging, twitter, or goodreads, viral marketing gives businesses a new way to connect with customers. Got to get clicking! no reviews | add a review
Business.
Nonfiction.
"..for Groundswell's intended audience - managers struggling to answer questions such as 'should my soap company have a presence on Facebook?' or 'why isn't anyone reading our company blog?' - the emphasis on data and analytics is not a bug - it's a feature.".
HTML: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry â?? yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your businessGroundswell is required listening for executives seeking to protect and strengthen their company's public image. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)303.4833Social sciences Social Sciences; Sociology and anthropology Social Processes Social change Causes of change Development of science and technology Communication, information technologyLC ClassificationRatingAverage:
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