HomeGroupsTalkMoreZeitgeist
Search Site
This site uses cookies to deliver our services, improve performance, for analytics, and (if not signed in) for advertising. By using LibraryThing you acknowledge that you have read and understand our Terms of Service and Privacy Policy. Your use of the site and services is subject to these policies and terms.

Results from Google Books

Click on a thumbnail to go to Google Books.

Groundswell: Winning in a World Transformed…
Loading...

Groundswell: Winning in a World Transformed by Social Technologies (edition 2008)

by Charlene Li

MembersReviewsPopularityAverage ratingMentions
6271737,044 (3.78)5
Business. Nonfiction. "..for Groundswell's intended audience - managers struggling to answer questions such as 'should my soap company have a presence on Facebook?' or 'why isn't anyone reading our company blog?' - the emphasis on data and analytics is not a bug - it's a feature.". HTML:

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry â?? yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

  • Evaluate new social technologies as they emerge
  • Determine how different groups of consumers are participating in social technology arenas
  • Apply a four-step process for formulating your future strategy
  • Build social technologies into your business

Groundswell is required listening for executives seeking to protect and strengthen their company's public image.… (more)

Member:purplemoonstar
Title:Groundswell: Winning in a World Transformed by Social Technologies
Authors:Charlene Li
Info:Harvard Business School Press (2008), Edition: 1, Hardcover, 224 pages
Collections:read, Your library, Wishlist, Currently reading, To read, Read but unowned, Favorites
Rating:
Tags:wishlist

Work Information

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

» See also 5 mentions

Showing 1-5 of 17 (next | show all)
this is a bit dated by 2018, but I found it to be very valuable. Loads of details on how people use social media and internet sites. ( )
  robkall | Jan 3, 2019 |
If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it is through facebook, blogging, twitter, or goodreads, viral marketing gives businesses a new way to connect with customers. Got to get clicking! ( )
  jmoncton | Jun 3, 2013 |
a very good read! ( )
  virg144 | Mar 14, 2012 |
I am an avid user of the soicial networking and this book has validated some of my thoughts on facebook. This author is very insightful and she knows what she is talking about. ( )
  NickZ1959 | Apr 27, 2011 |
Showing 1-5 of 17 (next | show all)
no reviews | add a review

» Add other authors (2 possible)

Author nameRoleType of authorWork?Status
Charlene Liprimary authorall editionscalculated
Bernoff, Joshmain authorall editionsconfirmed
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Original language
Canonical DDC/MDS
Canonical LCC

References to this work on external resources.

Wikipedia in English (6)

Business. Nonfiction. "..for Groundswell's intended audience - managers struggling to answer questions such as 'should my soap company have a presence on Facebook?' or 'why isn't anyone reading our company blog?' - the emphasis on data and analytics is not a bug - it's a feature.". HTML:

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry â?? yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business

Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

No library descriptions found.

Book description
Haiku summary

Current Discussions

None

Popular covers

Quick Links

Rating

Average: (3.78)
0.5
1 1
1.5 1
2 2
2.5 3
3 19
3.5 2
4 33
4.5
5 17

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 203,253,311 books! | Top bar: Always visible