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The Paradox of Choice: Why More Is Less
by
Barry Schwartz
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2005-01-18
[
2005
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Business Week Top Ten Books of the Year
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For Ruby and Eliza, with love and hope
First words
About six years ago, I went to the gap to buy a pair of jeans.
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Choice without constraints, freedom within limits, is what enables the little fish to imagine a host of marvelous possibilities.
(Click to show. Warning: May contain spoilers.)
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