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Direct Marketing by Gautam Chatterjea
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Direct Marketing

by Gautam Chatterjea

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Open Management, a series of books on management issues written from an Indian perspective, is about opening new possibilities from within, strengthening one's personal attributes, organizing oneself and developing habits in an effort to bring a constructive change into one's life.

Direct Marketing is rapidly emerging as a tool to consolidate brand superiority and supplement basic awareness on products, with demonstration of brand benefits to a focused and captive audience.

This study on direct marketing exposes the reader to the understanding of the discipline and helps sharpen his imagination and skill to make the best from interactive contact with consumers.
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