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Business Expectations: Are You Using Your Technology to Its Fullest?
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Amazon.com Product Description (ISBN 0471208345, Hardcover)A practical roadmap for developing successful e-business strategic plans
E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer's needs. It guides readers from unrealistic to realistic expectations of what a firm's technology can bring to its e-business strategy. This book provides managers with a solid foundation for creating realistic technological expectations for their e-business in terms of repeatability, scalability, operating environment, resource requirements, and compatibility issues.
Bryan P. Bergeron (Brookline, MA) has over thirty years' experience designing and working with computers and electronics. He teaches technology and business at Harvard Medical School and MIT and is Editor in Chief of e.MD, Technical Editor of Postgraduate Medicine, among others. Dr. Bergeron is President of Archetype Technologies, Inc., a technology consulting firm.
(retrieved from Amazon Thu, 12 Mar 2015 18:13:04 -0400)
"Find out if you're using your technology to its fullest with: a road map that guides you along the technological and developmental path from concept to product; tools you can use to position your product or service in order to better satisfy customer needs; the knowledge necessary to separate realistic and unrealistic expectations for your technology so you can push it to the limit of its capabilities; a plan for marketing your product or service within the framework of your current e-business technology; expert guidance on what it takes to create, innovate, and dominate in the New Economy."--Resource description page.
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