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Loading... Body and Soul (edition 1997)by Anita Roddick
Work InformationBody And Soul by Anita Roddick
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Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of u4000. Now there are 570 Body Shops in 37 different countries and there will be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of vital humanist and environmental issues. It has also set up highly successful industries in threatened areas of the Third World - and quite literally, saved whole communities." No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)338.47668550941Social sciences Economics Production Secondary industries and services Services and specific products TechnologyLC ClassificationRatingAverage:
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