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Why Popcorn Costs So Much at the Movies : And Other Pricing Puzzles (2008)
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Amazon.com Amazon.com Review (ISBN 0387769994, Hardcover)With exhaustive research and a wry sense of humor, University of California, Irvine professor Richard McKenzie probes the pricing questions that consumers so often fail to ask in Why Popcorn Costs So Much at the Movies. By distilling the effectiveness of commonly-held strategies, McKenzie illuminates the logic in the seemingly illogical and shakes the foundations of prevalent pricing myths. Are we really fooled by prices that end in 9? If holiday clearance sales are about excess inventory, wouldn't retailers hire better buyers the next year? And why do coffee shops offer free WiFi? Fans of Freakonomics will enjoy McKenzie's entertaining analysis, as you may never look at sales, coupons, rebates - or movie theater popcorn - the same way again. - Dave Callanan
(retrieved from Amazon Thu, 12 Mar 2015 18:08:32 -0400)
This text seeks to unravel an array of pricing puzzles from the one captured in the book's title to why so many prices end with '9' (as in $2.99 or $179) to why ink cartridges can cost as much as printers to why stores use sales, coupons, and rebates.
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