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The Moment It Clicks: Photography Secrets…

The Moment It Clicks: Photography Secrets from one of the World's Top…

by Joe McNally

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A great intro to flash photography, but there's more. It also tells you the mentality of a photo journalist and what it takes to be one. ( )
  ryosode | Jun 9, 2010 |
If you like people photography, as an admirer, starting or longtime photographer this book has something for you. About the only thing I did not like about this book is the cover photo. Yuck. But that may just be me.

The images within are fantastic and all come with an interesting, often quite personal story. What makes this book especially interesting for photographers is the easy to understand explanation on how each image was created. Although certainly not a cookbook, there is enough information for the Strobist to recreate quite a few images. Getting access to all the famous people and interesting places in the pictures may be more of problem. ( )
  pascalscheffers | Jan 27, 2009 |
Very informative and inspiring book about how McNally approaches photographic assignments. ( )
  jaygheiser | Jul 23, 2008 |
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Amazon.com Product Description (ISBN 0321544080, Paperback)

Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”

(retrieved from Amazon Thu, 12 Mar 2015 18:16:27 -0400)

Provides information on the techniques and equipment necessary to take great digital photographs.

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Penguin Australia

An edition of this book was published by Penguin Australia.

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