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Identity Crisis: 50 Redesigns That Transformed Stale Identities into…
by Jeff Fisher
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Summary: Through detailed, illustrated case studies, Identity Crisis! presents the obstacles that graphic designers, and their clients, may face when an identity starts to lose its luster and target market appeal. This volume showcases redesigns of logos, stationery, signage, websites, menus, environment and collateral items, as well as the stories behind the process. (Back cover)
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