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Mental Models: Aligning Design Strategy with…
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Mental Models: Aligning Design Strategy with Human Behavior (edition 2008)

by Indi Young

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2021133,314 (3.71)None
Computer Technology. Nonfiction. HTML:

There is no single methodology for creating the perfect productâ??but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.… (more)

Member:Pivo1
Title:Mental Models: Aligning Design Strategy with Human Behavior
Authors:Indi Young
Info:Rosenfeld Media (2008), Edition: 1st, Paperback, 299 pages
Collections:Your library
Rating:****
Tags:mental models, diagrams, innovation, user research

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Mental Models: Aligning Design Strategy with Human Behavior by Indi Young

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Great read. More than just mental models, this book lays out a detailed generative design process beginning at project scoping and moving through mental model generation and product opportunity & gap analysis.

There's a lot of tactical wisdom, even an experienced researcher ought to find a few tricks and techniques to add in to practice. Some of the software-specific procedures and workarounds for generating mental models are becoming out of date in the 6 years since publication. ( )
  stonecrops | May 18, 2016 |
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Computer Technology. Nonfiction. HTML:

There is no single methodology for creating the perfect productâ??but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

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