Click on a thumbnail to go to Google Books.
References to this work on external resources.
Wikipedia in English (1)
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
No library descriptions found.
LibraryThing Early Reviewers Alum
Ori Brafman's book Sway: The Irresistible Pull of Irrational Behavior was available from LibraryThing Early Reviewers.
Sign up to get a pre-publication copy in exchange for a review.
An edition of this book was published by HighBridge Audio.
An edition of this book was published by HighBridge.
Is this you?
Become a LibraryThing Author.