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The Game-Changer: How You Can Drive Revenue…
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The Game-Changer: How You Can Drive Revenue and Profit Growth with…

by A.G. Lafley, Ram Charan (Author)

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This is a great example of a large company using agile methods to shorten the feedback loop and quickly develop products that matter, and then sell them effectively. A couple notes:

- innovation isn't the r&D department, it has to be fostered on every level
- the best source of innovation is the customer. Put them in the middle of what you do.
- products have life cycles. brands don’t ( )
  Adamcanread | Sep 25, 2013 |
I had to read this one for work. It was a well written business book, but tough to translate to a real life business example if you are not leading a large organization or business unit. ( )
  sbenne3 | Sep 4, 2010 |
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Author nameRoleType of authorWork?Status
Lafley, A.G.Authorprimary authorall editionsconfirmed
Charan, RamAuthormain authorall editionsconfirmed
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Amazon.com Product Description (ISBN 0307381730, Hardcover)

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team
• Innovate to grow a mature business
• Develop higher growth, higher margin businesses
• Create new customers and new markets
• Revitalize a business model
• Reach outside your own business and tap into the abundant brainpower and creativity of the world
• Integrate innovation into the mainstream of your managerial decision making
• Manage risk
• Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

(retrieved from Amazon Thu, 12 Mar 2015 18:25:48 -0400)

We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.--From publisher description.… (more)

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