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How to Write a Marketing Plan (Creating Success)
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Amazon.com Product Description (ISBN 0749445548, Paperback)
A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
(retrieved from Amazon Thu, 12 Mar 2015 18:07:46 -0400)
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.
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