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How to Write a Marketing Plan (Creating…
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How to Write a Marketing Plan (Creating Success)

by John Westwood

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Lent by Colporteur for reviewing

A good basic guide to marketing and writing a marketing plan. Full review, undertaken for Colporteur, can be found here: http://www.colporteur.co.uk/default.cfm/loadlevel.2/loadindex.101 (click on relevant book title) ( )
  LyzzyBee | Apr 20, 2011 |
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Amazon.com Product Description (ISBN 0749445548, Paperback)

A hands-on guide to creating a complete, professional marketing plan for any business
"A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.

(retrieved from Amazon Thu, 12 Mar 2015 18:07:46 -0400)

(see all 3 descriptions)

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan. This book provides a step-by-step guide to formulating a successful marketing plan.

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