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Loading... The Google Story: Inside the Hottest Business, Media, and Technology…by David A. Vise
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will love Sign up for LibraryThing to find out whether you'll like this book.  JohnMunsch | Apr 10, 2009 |  The audio book is quite good! Recommended. (  ) readerspeak | Apr 1, 2009 | This was a nonfiction book which I picked up because it was on sale for AU$5. I picked it up in passing and had paid for it before I actually really got a chance to think about why I need yet another book... I'm sure you all know how it goes. But anyway, I'm glad I bought it. I'm not a big nonfiction reader, but I am a huge fan of the Internet, and was one of Gmail's early adopters. This was enough to keep me interested throughout the book. The book recounts the life of Google, a small upstart company ran by two eclectic and sometimes arrogant twenty-somethings who dared to demand that rules be changed for them. I especially liked reading about the creation of Google's famed laissez-faire company culture. Googlers (or Google employees) are apparently treated like they're VIPs at a hotel rather than mere lackeys: "They were fed like family as well, with free meals, healthy juices, and snacks in abundance. Googlers also enjoyed a bevy of conveniences like on-site laundry, hair styling, dental and medical care, a car wash--and later, day care, fitness facilities with personal trainers, and a professional masseuse--which virtually eliminated the need to leave the office. Beach volleyball, foosball, roller hockey, scooter races, palm trees, bean bag chairs, even dogs-- it was all part of making work fun and fostering a creative, playful environment where Google's employees, most of them young and single, would want to spend their working hours. Google would even go on to charter buses with wireless Internet access so that Googlers who commuted the hour from San Francisco could be productive, putting their energy into their laptops instead of worrying about how they would get to work." More than learning about Google's services, what I was really intrigued by was its philosophy. The company's motto is "Do not be evil", and reflects the eccentric nature of how the company is run and how it makes money. Google never spent money on advertising; its owners believed that creating a superior product would allow Google's name to be passed around by word of mouth. And they were right. I thought this book was a fascinating read, and just quirky and funny enough for a layperson (i.e. not a technocrat) to be encouraged to read to the end. ( )1  shewhowearsred | Feb 20, 2009 | Though access to the founders of Google seems to be lacking, the story and insight of Google's rise in the world of technology, business and culture have been very well documented. If you are fond of the stories of American Business, this one belongs on your bookshelf. (  ) DWWilkin | Nov 16, 2008 | Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than Disney's and General Motors' combined, its staff eats for free in a dining room that used to be run by a former chef for the Grateful dead, and its employees traverse the firm's colorful Silicon Valley campus on scooters and inline skates. The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that in more than one hundred languages, Google's quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft's dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders' mantra: DON'T BE EVIL. rajendran | Sep 2, 2008 |  no reviews | add a review
Amazon.com (ISBN 0553383663, Paperback)Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows. As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project. Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. --Peter Han (retrieved from Amazon Fri, 24 Apr 2009 07:57:58 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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This review is based on the unabridged audiobook version. (