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Integrated Marketing for Colleges,…
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Integrated Marketing for Colleges, Universities & Schools:: A Step-By-Step…

by Robert A. Sevier

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Educational institutions face a growing number of complex challenges that threaten their growth and prosperity. Shrinking departmental budgets, greater institutional demands, and intensified competition throughout the industry are testing the integrity and survival of universities, colleges, and independent elementary and secondary schools.
Integrated Marketing for Colleges, Universities, and Schools, by nationally known marketing expert, Robert Sevier, explores the marketing approach that an increasing number of education institutions are adopting to meet these challenges: integrated marketing. The new book published by CASE Books, of the Council for Advancement and Support of Education, examines this new take on marketing, which combines the power of advertising, public relations, and traditional marketing and involves the entire institution in communicating a consistent message.
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