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Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your…
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Amazon.com Product Description (ISBN 0061558958, Hardcover)Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter, who is still under 30, has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean's and Borders to Fairfax, PWC, L'Oreal, the ADF and Westpac. In FLIP he reveals what the superstars of modern business have in common: an ability to 'flip' - to think counter-intuitively and then act boldly, with no regard for 'business as usual' conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other 'flipstars' such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ...
(retrieved from Amazon Thu, 12 Mar 2015 18:20:15 -0400)
Offers suggestions on how to incorporate flexible, counterintuitive decision-making practices in order to become profitable in a global economy, citing the examples of such corporations as Google, Toyota, and Apple.
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