Cialdini’s Influence is a fantastic book on the psychology of persuasion and how advertisers use it. Yes! is a quick read designed to give little bite-size chunks of that work, absent much of the research/citation. It’s diverting enough, but I really recommend Influence in its place, and that book ought to be cheaper used! ( )

Wonderfully insightful and thought provoking, and full of practical advice. ( )

9781416570967 ( )