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Yes!: 50 Scientifically Proven Ways to Be…

Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Noah J. Goldstein, Robert B. Cialdini (Author), Steve J. Martin (Author)

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Many of these tips are rather trivial, and although the author does a great job trying to show applicability, some of these are more useful than others. ( )
  Sandydog1 | Aug 25, 2012 |
Sehr lesenswert und für die Praxis nutzbar. Kleine Kniffe und Tricks auf Basis wissenschaftlicher Versuche, um andere Menschen besser u überzeugen. Vielleicht etwas länglich, man hat das Gefühl, es mussten unbedingt 50 Tipps werden, eine andere Form der Aufbereitung (nicht als Regeln/Tipps) hätte es wohl auch getan. Zum Beispiel nach Art des Gegenstands, von dem ich bzw. mit dem ich überzeugen möchte. Trotz dieser kleinen Schwäche dennoch sehr lesenswert. ( )
  joergr | May 2, 2012 |
I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interest you. ( )
  GShuk | Sep 25, 2010 |
Noah Goldstein is a colleague of psychologist, author Robert Cialdini. Goldstein has taken small bits of Cialdini's books such as Influence: The Psychology of Persuasion and edited them in small easily read chapters. This book is a perfect compliment to that porcelain fixture in your bathroom. You'll want to come back again and again, and you will certainly want to read all of Cialdini's books, that is unless you have no interest in having people listen to you. The book is fascinating, because it clearly explains by example why some people are able to influence others. It will reveal to the reader the identity of the most influential word in the English language; a word used in this review. ( )
  JSTupitza | Mar 30, 2010 |
Cialdini’s Influence is a fantastic book on the psychology of persuasion and how advertisers use it. Yes! is a quick read designed to give little bite-size chunks of that work, absent much of the research/citation. It’s diverting enough, but I really recommend Influence in its place, and that book ought to be cheaper used! ( )
  rivkat | Jun 5, 2009 |
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Author nameRoleType of authorWork?Status
Goldstein, Noah J.Authorprimary authorall editionsconfirmed
Cialdini, Robert B.Authormain authorall editionsconfirmed
Martin, Steve J.Authormain authorall editionsconfirmed
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For my parents and, of course, for Jenessa - NJG | For my niece and nephew Casie Leigh and Riley - SJM | For my granddaughter Hailey Brooke Cialdini - RBC
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According to John Lennon, the moment he first began falling in love with Yoko Ono occurred at an installation of her work at a London art gallery in 1966.
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Book description
Small changes can make a big difference in your powers of persuasion. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reason why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from the common pitfalls while empowering you with little-known but proven wisdom.

Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

[Book flap, first hardcover edition]
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Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.

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