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Luxury Brand Management: A World of…
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Luxury Brand Management: A World of Privilege

by Michel Chevalier

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Amazon.com Product Description (ISBN 0470823267, Hardcover)

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

(retrieved from Amazon Thu, 12 Mar 2015 18:09:13 -0400)

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