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BWL kompakt by Christian Kreuzer
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BWL kompakt

by Christian Kreuzer

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BWL für Geisteswissenschaftler ist ja so ein Thema. Das Buch füllt die Lücke: Fundiert und pragmatisch, aber mit smarten Zitaten von wichtigen Köpfen ("in the factory we make cosmetics, but in the store we sell hope") und sehr kurz pointiert. Disclaimer: Der Autor des Buchs arbeitet in derselben Firma wie ich, aber bisher kenne ich ihn nicht (nur durch die Connection eben das Buch). Empfehlenswert. ( )
  davidschubert | Feb 6, 2010 |
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