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Selling Today: Creating Customer Value (10th…
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Selling Today: Creating Customer Value (10th Edition)

by Gerald L Manning

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Amazon.com Product Description (ISBN 0131866834, Hardcover)

For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.

(retrieved from Amazon Thu, 12 Mar 2015 18:10:45 -0400)

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