If you follow tech companies and start-ups, you will enjoy this book. Basically the book is a collection of profiles of both businesses and the people behind them. Lacy does a great job of laying out a clear map of how the internet has spawned some of the coolest online apps and services.

She also does a good job of introducing us to the brains behind such places as Facebook, Digg, PayPal, Six Apart, etc. I really enjoyed getting to know some of the history and connections behind all the names that I have heard over and over for the past 5 years, as all these geeks become millionaires.

If you're the kind of person that keeps up with what Google is doing or joining the ranks against the new Facebook design, you'll digg (hah!) this book. ( )