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Loading... Selling to the Affluentby Thomas Stanley
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Amazon.com Product Description (ISBN 0070610495, Paperback)In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including: Business owners Sales professionals Women Asian Americans Retired millionairesStanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market. (retrieved from Amazon Fri, 24 Apr 2009 07:58:22 -0400) The first test round has been closed. Visit the Open Shelves Classification group for details. |
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