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The 22 Immutable Laws of Branding by Al Ries
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The 22 Immutable Laws of Branding

by Al Ries, Laura Ries (Author)

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The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. ( )
  SRUResourcelibrary | Aug 12, 2016 |
This is an excellent introduction to branding, why it's important, and how to do it right. What I found most helpful was their emphasis on not complicating or diluting a brand; with new product extensions or as an umbrella for multiple lines and business units. The book is organized in quick chapters, each highlighting one law. Each chapter is also prefaced with a solid example. I read the 1998 version, and found their points even more credible based on the longevity of the brand cases they cited. ( )
  jpsnow | Jan 11, 2015 |
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Author nameRoleType of authorWork?Status
Al Riesprimary authorall editionscalculated
Ries, LauraAuthormain authorall editionsconfirmed
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Book description
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and the The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand – and provides the step-by-step instructions you need to do so.
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Amazon.com Amazon.com Review (ISBN 0060007737, Paperback)

When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, "The power of a brand is inversely proportional to its scope," and hectors managers with the idea that "customers want brands that are narrow in scope," you know he's right (he backs himself up with dozens of examples), and you know it's the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) --Lou Schuler

(retrieved from Amazon Thu, 12 Mar 2015 18:21:52 -0400)

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