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The power of persuasion : how we're bought…
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The power of persuasion : how we're bought and sold (2003)

by Robert Levine

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To my mother, Esther Levine, the leader of the band
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(Introduction): When I was growing up in Brooklyn, we had a standard put-down for intellectuals: "Good school smarts, no street smarts."
It was January 1984, and I was on the lookout for Big Brother.
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Amazon.com Product Description (ISBN 0471763179, Paperback)

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org

"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail

"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association

(retrieved from Amazon Mon, 30 Sep 2013 13:27:05 -0400)

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