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Forward through the rearview mirror : reflections on and by Marshall McLuhan by Marshall McLuhan
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Forward through the rearview mirror : reflections on and by Marshall…

by Marshall McLuhan

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This is an author who is variously described as the best thinker since Newton, but acknowledged as the undisputed king of the sixties media theorists. His books tend to be various sizes and shapes but rarely fit well in a bookshelf. I sometimes wonder if it is his own determination to be a book you cannot fail to notice. I think he has made his point however and in my book shelf they tend to be put flat behind the books and don't get noticed at all. My fingers also itch to take them to the local 2nd hand bookstore.
  bhowell | Mar 11, 2007 |
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Amazon.com (ISBN 0262522330, Paperback)

Sixties media theorist Marshall McLuhan understood the implications of emerging mass media on society. This book revisits McLuhan's insights in the wake of our digital communications and technological progress. How have his concepts held up? Very well indeed, apparently, as we see in this book, which presents excerpts of McLuhan's work and commentary from today's thinkers about media, including Lewis Lapham, Neil Postman, and Robert Fulford. McLuhan has been called the patron saint of the digital revolution, and this book is a testament and proof that he deserves the title.

(retrieved from Amazon Fri, 24 Apr 2009 07:58:12 -0400)

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