Amazon.com Book Description (ISBN 0060958537, Paperback)
Whether you're a company employee looking to move up the corporate ladder or an entrepreneur wanting to position yourself as a hot property, Susan Harrow will show you how to master the art of self-promotion with style and substance.
Sell Yourself Without Selling Your Soul will teach you:
To be the message you want to give. The formula professional publicists use to create a winning press kit. Strategies to master any type of media interview, verbally and sychologically. Insider secrets to help you become an overnight expert. The dos and don'ts of forming strong lasting bonds with the media. Dozens of ways to gain worldwide fame and fortune on your own terms. Written in a conversational, woman-to-woman style, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money.
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