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Loading... Commodity Advertisingby Olan Forker
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Explores how advertising money is raised and spent, the economic effectiveness of commodity promotions and the differences between commodity and brand advertising. Forker and Ward evaluate the legislation, assessment rates and refund provisions of federal commodity promotion programmes. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |