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The Science of Fear: Why We Fear the Things…
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The Science of Fear: Why We Fear the Things We Shouldn't--and Put…

by Daniel Gardner

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» See also 5 mentions

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Politicians, marketers, activists, non-governmental organizations, corporations, and advertisers of all types follow a simple formula: scare people, then offer to alleviate their fears. How do we separate the imaginary threats from the real ones? How do we find the true story? This book offers great insight into how we actually make decisions...and how our methods of decision-making get us into trouble. ( )
  bibleblaster | Jan 23, 2016 |
This is quite a good book, what I gained most of all from reading it was the recalibration of what I should be fearful of and what I shouldn't be (What it says on the tin). ( )
  timleggett | Sep 21, 2014 |
An interesting conversation that was well researched, but it was not as readable as Freakonomics (a little heavy on the statistics, perhaps?); therefore, it took me a while to move through it. ( )
  SandSing7 | Aug 21, 2010 |
This is a good book, but needed tighter editing. Well written in general, but chapters were long and after a while tended to be repetitive and drag a bit. Good ideas though, and I'm glad I read it. ( )
  MarthaHuntley | Feb 7, 2010 |
Fresh description of how our unconscious rates fear and worry, and how little control our conscious and rational mind has over this. The first chapters describe how this fear setting is reached, and the later chapters cover how this results in a bad estimate of danger from various modern problems (cancer, terrorism, pornography, etc.). ( )
  ejmam | Oct 11, 2009 |
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“Fear is implanted in us as a preservative from evil; but its duty, like that of the other passions, is not to overbear reason, but to assist it.”
—Samuel Johnson
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For Sandra
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Anyone who saw it will never forget it.
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(Click to show. Warning: May contain spoilers.)
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Amazon.com Product Description (ISBN 0525950621, Hardcover)

A timely and entertaining psychological look at why we're afraid and what to do about it

From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better, and our lives braver.

(retrieved from Amazon Thu, 12 Mar 2015 18:17:16 -0400)

A fascinating insight into the peculiar and devastating nature of human fear, while training the reader to be ever wary of misleading media announcements.

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