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Magic, Culture and the New Economy by Orvar…
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Magic, Culture and the New Economy

by Orvar Löfgren

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What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers. This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.… (more)

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