HomeGroupsTalkZeitgeist
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Engineering for Profit: Successful Marketing…
Loading...

Engineering for Profit: Successful Marketing of Hi-Tech Products and…

by O. J. Strock

MembersReviewsPopularityAverage ratingConversations
2None2,551,640NoneNone
Recently added bylzugner

No tags.

None.

None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Publisher series
Original language

References to this work on external resources.

Wikipedia in English

None

Book description
Haiku summary

Amazon.com Product Description (ISBN 0849389747, Hardcover)

A highly successful design engineer, who is also a marketeer, gives us the benefit of his years of experience in helping to market high-tech products profitably. A unique feature of the book is the Model Proposal-a detailed presentation of a marketing sequence on a successful bid effort, to assist you in developing a winning proposal. Strock outlines the role of each team player in getting a successful sales contract: the product designer, the customer, the marketing director, the engineer in a part-time marketing role (the marketeer), the proposal manager, and the service team.
Engineering for Profit provides information for marketing such high-tech products and systems as airplanes, computers, electronic instruments, engines and turbines, satellites and other space vehicles, lasers, medical equipment, navigation systems, and numerous other devices.
Two hypothetical companies, DACCO and WACKY, are used to illustrate specific examples of mistakes and corrective actions. Although there are no such companies as DACCO and WACKY, all the example mistakes and successes are real!

(retrieved from Amazon Thu, 12 Mar 2015 18:01:25 -0400)

No library descriptions found.

Quick Links

Popular covers

Rating

Average: No ratings.

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 125,449,043 books! | Top bar: Always visible