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Engineering for Profit: Successful Marketing of Hi-Tech Products and…
by O. J. Strock
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Amazon.com Product Description (ISBN 0849389747, Hardcover)A highly successful design engineer, who is also a marketeer, gives us the benefit of his years of experience in helping to market high-tech products profitably. A unique feature of the book is the Model Proposal-a detailed presentation of a marketing sequence on a successful bid effort, to assist you in developing a winning proposal. Strock outlines the role of each team player in getting a successful sales contract: the product designer, the customer, the marketing director, the engineer in a part-time marketing role (the marketeer), the proposal manager, and the service team.
Engineering for Profit provides information for marketing such high-tech products and systems as airplanes, computers, electronic instruments, engines and turbines, satellites and other space vehicles, lasers, medical equipment, navigation systems, and numerous other devices.
Two hypothetical companies, DACCO and WACKY, are used to illustrate specific examples of mistakes and corrective actions. Although there are no such companies as DACCO and WACKY, all the example mistakes and successes are real!
(retrieved from Amazon Thu, 12 Mar 2015 18:01:25 -0400)
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