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Persuasion in The Media Age with PowerWeb by…

Persuasion in The Media Age with PowerWeb

by Timothy Borchers

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Amazon.com Product Description (ISBN 0072993375, Paperback)

By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.

(retrieved from Amazon Thu, 12 Mar 2015 18:13:32 -0400)

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