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Microsoft 2.0: How Microsoft Plans to Stay…
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Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era

by Mary Jo Foley

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Up until now, one could almost say, as Microsoft goes, so goes the world. Now Bill Gates is retiring in 2008 so that that questions arise about future directions of the company and its business model. And why should that matter to librarians? It’s all because of Google. This upstart company turns a business model from command and control to client side. Libraries work on the Microsoft model of “if we build it, they will come.” Google, on the other hand, feels that “if they build it, they will use it.” Command and control works when you are the only game in town. People come to you for services because they have no other more convenient alternatives. No so anymore in the information business. Google far surpasses libraries as the number one finder and locater of information. And, when almost all your customers have abandoned you, what next? Microsoft continues to believe that if it continues to innovate and build a better and better project, then the customer will reward it with loyalty. We wish both Microsoft and libraries the same success. That is why reading this book convinces us that the future of the command and control library is to stay as close to its customers with quality services and convenient serves as can be created. However, there are chinks in the armor. It is quite possible to produce a Vista and have it become the best advertisement for a Mac. As librarians, we can build huge collections that are accessible during the school day; and we can protect our computer networks with such tight filters that customers grown regularly over what they need and are prevented from finding. But how long can it last? It can under certain conditions. What are they? Microsoft 2.0 may give the reader a few clues.
  davidloertscher | May 23, 2008 |
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Amazon.com Product Description (ISBN 0470191384, Hardcover)

Does Bill Gates?s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn?t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant?s post-Gates future. Don?t be surprised to be surprised.

(retrieved from Amazon Thu, 12 Mar 2015 18:09:36 -0400)

"On July 1, 2008, the unthinkable becomes reality as Bill Gates retires from his daily responsibilities at Microsoft. From her 25 years of studying the company, Mary Jo Foley has developed sharp insight and a unique perspective on what the future might hold for Microsoft minus Gates." "This is a remarkably incisive look at leadership, potential products, management and product development styles, licensing issues, and other signposts. Who are the rising stars? What does the business model look like? Does the brass ring lie with consumer products or business solutions? What's ahead for Ray Ozzie, Steve Ballmer, and Steven Sinofsky? How will Microsoft digest future acquisitions during its "2.0" phase?."--BOOK JACKET.… (more)

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