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Amazon.com Product Description (ISBN 0324316984, Hardcover)Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
(retrieved from Amazon Thu, 12 Mar 2015 18:25:29 -0400)
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