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Strategic Management of e-Business
by Stephen Chen
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Amazon.com Product Description (ISBN 0470870737, Paperback)E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
(retrieved from Amazon Thu, 12 Mar 2015 18:25:25 -0400)
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