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The Advertising Business: Operations, Creativity, Media Planning,…
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Amazon.com Product Description (ISBN 0761912398, Paperback)This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.
The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
(retrieved from Amazon Thu, 12 Mar 2015 18:16:22 -0400)
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