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Strategic Alliances as Social Facts: Business, Biotechnology, and…
by Mark De Rond
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Amazon.com Product Description (ISBN 0521811104, Hardcover)Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.
(retrieved from Amazon Thu, 12 Mar 2015 18:06:44 -0400)
Mark de Rond examines the social dimension of strategic alliances and the importance of the individuals involved. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with mainstream strategic management literature to provide a refreshing and thought-provoking analysis.
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